So to set the scene .. my absolute love for the Boden brand, its not a recent love, its been there simmering and bubbling away for many (many) years, all of my three were dressed in Mini Boden, there are (somewhere) photos of me wearing Boden and Archie (now 15) wearing Mini B at his christening (he was 4 months old then), photos of Phoebe wearing the gorgeous dresses and of course Harry having the bits Archies wore which were still perfect after a lot of rough n tumble. I remember the days that the catalogue models were friends of Johnnie, for example Barbara the school teacher who’s favourite colour was salmon pink (back in the day), all this dates back about 17 years ago … you get the picture .. I adore Boden .. the style, the attention to detail, the good quality and the way the clothes make me feel.
So imagine how completely excited I was when I got an email inviting me to attend the SS19 press day in London .. I’ll give you a clue … only dogs and wild animals could hear my squeal of absolute and sheer delight and happiness. Fast forward to the big day and off I went to the BIG city. Was it everything I expected … absolutely & a whole lot more, was the the new SS19 collection completely gorgeous and do I want it all .. OH YES DEFINITELY.
The venue was truly stunning, as was the collection .. its all in the detail.
This year was all about the flower crown … but next year could be about the shell crown … I’m definitely loving it.
The whole collection is full of colour and vibrancy, exactly what we need after winter days and all with the Boden twist. Of course meeting the man himself was the absolute cherry on the cake, but honestly all the people I met were all so friendly and lovely. I really hope that this is first of many invites to Boden events … it was such a treat to be invited & I really feel so lucky to have had this opportunity. Thank you Boden.